Key challenges
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 Only 10% of households with formally employed chief wage earnersÂ
 Muted consumer demandÂ
 Rising food, fuel, and fertiliser prices have depleted rural purchasing power Â
 Weak inter-state migration of labourÂ
 Digital transformation needs to have zero tolerance on consumer data breaches
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Industry ask
 Increase direct benefit transfer to generate rural demand
 Faster disbursement of PLI to increase job formalisation
 Easy access of credit for MSMEs to build robust supply chainsÂ
 Create an inter–state migration council to ensure free movement across statesÂ

First Published: Jul 16 2024 | 11:24 PM IST
