“March data highlighted a further upturn in new business placed with Indian manufacturers. Moreover, the rate of expansion was sharp and the quickest in three months. Firms suggested that marketing efforts bore fruit. Demand resilience and competitive pricing were also cited as growth drivers,” said the survey by S&P Global.
The survey noted that moderation in cost pressures prompted buying, as the March data showed the second-weakest increase in input prices in two-and-a-half years.
Pollyanna De Lima, economics associate director at S&P Global Market Intelligence, said that production in March continued to expand robustly and firms stepped up stock building.
Indian manufacturers expect improved customer relations, new products and advertising to support sales and production for 12 months, said the survey, noting that the overall level of positive sentiment slipped to an eight-month low due to concerns surrounding competitiveness and general inflation.
De Lima said that pending workloads expanded only marginally in March, hindering job creation.
Before core sector data, the Organisation for Economic Cooperation and Development (OECD) revised upwards growth estimates for India by 20 basis points (bps) to 5.9 per cent for FY24.
“In India, GDP growth for 2023 is projected to be 5.9 per cent, due to weak external demand and high borrowing costs, while inflation will need to be monitored closely. The agricultural sector has seen an increase in yields and a continuation of minimum support prices for various products. India will also benefit from an improved investment climate brought on by a reduction in corporate taxes, and new incentives for tax compliance,” said the OECD in its latest interim outlook.
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